Product Design
Package design for a pasta brand called Esa.
Part of Packaging Course, this project was created and presented as part of my academic studies in Shenkar College of Engineering, Design & Art
This packaging design was inspired by the shape of hexagon. As part of the course, I had to design a new branding for a made up pasta brand that I created. Instead of using a box that already existed in the market and just put my new design on it I decided to invent a new type of package and design the brand according to that. When I looked around in the pasta aisle in the supermarket I noticed that all of the packages look the same, and so came the idea of creating a unique package that hasn't been seen before.
