Pilates_Shelly
Professional Pilates Instructor
Pilates Shelly is an Instagram page of a professional pilates instructor located in Israel. I designed for her a logo, business card and also her Instagram page that includes designed photos.
You can check out the full Instagram page- www.instagram.com/pilates_shelly/
Logo Design
When I worked on the logo, I wanted to make it fun, young and smart. The image consists of two people, one is stretching upwards and the second one is in a back starch and together they form the letter "P" for pilates. I also wanted to incorporate the mattress that is used in the exercises, so that is the rectangle shape with the gradient of colors. Choosing the colors was very easy because green and pink give a very calm and relaxing feeling and that worked perfectly with the client and what she wanted to express.
Instagram Page Design
Very similar to the logo, I wanted to keep the
design line very calm, relaxing and young. I
have decided to go with a color palate of
turquoise, peach, pink and green to give that
relaxing feeling. The page includes designed
mood photos, excersies photos and excersies
videos that shows how to work out using
pilates machines.
Business Card Design
For this business card I wanted to keep it simple
and also, in a way calm and light. I decided to
use pergament paper that is slightly see through
and also very light in weight. The details on this
card are very minimal and to the point without a
lot of noise or distractions.